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In this session, you will learn some of the best ways to use digital marketing to your advantage to GAIN and RETAIN the ‘right’ clients in your business. Whether you’re a salon owner or independent service provider, you will benefit from this knowledge to help you better understand ways that you can use digital to grow your business.

1. Get found on page #1 of Google

 • Did you know that the 1st result shown in a Google search result get 33% of all clicks that that results after the 1st page get less than 1% of clicks?

 • Learn the key elements of SEO to get you to the top of Google searches

2. Use the power of points to retain clients

 • Learn t...